Data is your most valuable asset. It represents the entire history of your organization and its interactions with customers. Predictive analytics taps this rich vein of experience, mining it to offer something completely different from standard business reporting and sales forecasting: actionable predictions for each customer. If you predict it, you own it.

Prediction Impact's predictive analytics services direct and target your CRM strategy. Our services employ predictive modeling to derive customer intelligence -- strategic insights and business imperatives consisting of:

• Best-of-breed predictive models of customer behavior
• Prediction scores for each existing and future customer
• Advanced customer segmentation analysis

Services and Training Programs

Predictive Analytics Training in Chicago, San Francisco and Washington, DC: This concentrated training seminar covers predictive analytics and data mining for business, marketing and the web.

New online course: Predictive Analytics Applied. On-demand e-learning: predictive analytics case studies, core concepts and guidance.

On-site Training Programs: Give your personnel a complete understanding of predictive analytics and data mining, on your premises and at your convenience.

Zero-Risk: Better Targeting for Direct Mail. Improve response profiles with data mining.

Prediction Impact Publications and White Papers

Predictive Analytics with Data Mining: How It Works
Get a handle on the functional value of predictive analytics for marketing, sales and product direction. DM Review's DM Direct. By Eric Siegel, Ph.D.

Driven with Business Expertise, Analytics Produces Actionable Predictions
Run data mining as a business activity to generate customer predictions that will have a business impact. CRM Magazine's DestinationCRM. By Eric Siegel, Ph.D.

Predictive Analytics' Killer App: Retaining New Customers
Predictively targeted discounts convert new customers who would otherwise never return into loyal customers. DM Review's Extended Edition. By Eric Siegel, Ph.D.

Customer Retention with Predictive Analytics: How Profitable Is It?
This article provides a detailed look at the bottom line results of targeted retention. By Eric Siegel, Ph.D.

Predictive Analytics Applied: Marketing and Web (PDF file)
This short presentation introduces and defines predictive analytics, describes its range of customer-facing applications, illustrates how a customer prediction model works, and provides detailed case studies.

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